Lifestyle: Homegrown Fashion

The 4ce

Sameness is uncool and if Vogue’s summer trend report reveals anything, it’s a shift toward customization. My macaroni necklace is better than your macaroni necklace. Why? Because I made it.

Worcester’s design community is keeping pace. Take, for example, Gregory Dubuisson and Emmanuel Carboo. Dubuisson and Carboo have merged their respective clothing brands, Wavvz Newage and Urban Pigeons, to target local youth and evoke their talents by organizing fashion shows under the brand: The 4ce. The 4ce hosts workshops and sewing lessons in an effort to help young participants create their own professional portfolios.

According to the Pew Research Center, 81% of Americans now own a smartphone. Dubuisson and Carboo understand how important it is to be comfortable in front of the camera. The 4ce hosts modeling classes to teach youth how to get creative when the lights start flashing. Thumb through their account @the.4ce for inspiration.

The duo has also taken to welcoming celebrities to town by gifting them custom jackets. Dubuisson and Carboo report that they have attempted such offerings with the likes of: Steve Aoki, Desiigner, Wyclef Jean, Kevin Hart, Kofi Black, Niska and Jay Hover. Sometimes all it takes is the right influencer’s photo to distinguish yourself as an up-and-coming designer.